Simple Ways To Keep Your Network From Growing Cold
Posttime:2013/8/30 Source:Lirui Packaging
You’ve put a lot of time into building up a huge network of people by going to conferences, attending industry events, and reaching out to people you admire. Great!
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But if you simply store these contacts in your address book, only reaching out when you’re job hunting or looking for a specific introduction, you might as well not have a network at all. After all, if your connections don’t feel they have much of a relationship with you, they probably won’t be very inclined to help you. They might not even remember who you are.
Maintaining a thriving, active network takes time, planning, and even a bit of creativity. But if you put in the effort, the impact it will have on your career will be well worth it. Here’s your action plan to make sure your connections don’t go to waste.
The first step in staying on top of your network of relationships is staying organized. I adopted this technique after reading Keith Ferazzi’s book Never Eat Alone, and while it may sound a bit tedious, the payoff is worth it!
Start by setting up a spreadsheet to track your contacts with the following columns: Name, Job Title, Company, Industry, Contact Information, Score (I’ll explain this in a moment), City, First Date of Contact, Last Date of Contact, and Notes.
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Put all of your professional contacts into the spreadsheet. For the “Score” column, develop a system for ranking your contacts based on how often you want to stay in touch: For me “1” means monthly contact, “2” means I touch base quarterly, and “3” means I reach out every six months to a year. In the “Notes” column, write down what interests your contact has, including what you bonded over or what you know he or she likes based on your online research.
Next , make tending to your network a priority by actually putting time on the calendar to do it. I schedule separate times each week for reaching out to new people and for touching base with people already in my spreadsheet. It may sound silly to formally schedule it, but if you don’t, it means you’re not really prioritizing it—and it probably won’t get done.
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Now that you’re all organized, it’s time to go from being someone your contacts met once at a conference to someone they look forward to hearing from. But how do you develop a relationship with someone without being overly pushy? Here are a few of my favorite ways to keep in touch:
We’ve all heard this tip before, but how often do you actually do it? Emailing links to relevant articles with a brief, thoughtful analysis is probably the easiest way to keep up a relationship. Use Delicious or another bookmarking service to keep track of articles you’ve really enjoyed. Then, when you sit down to reach out to your contacts, go through the bookmarks to see if there’s anything relevant that you can send them (your “Notes” column will be incredibly helpful for this).
One of the best examples of this technique appears in a blog post by Jon Miller, VP of Marketing and Co-Founder at Marketo. While he talks about it in the context of nurturing sales leads, I actually think it works to add value to your network as well. Write emails like these, and I promise that you will not be forgotten!
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Get in the habit of typing up notes on the best books you’ve read that are related to your industry or that are about interests you share with your contacts. Then, convert the notes into a PDF and send them to anyone who might find them interesting. (I learned this technique from a video podcast entrepreneur Maneesh Sethi did with ESPN anchor James Swanwick.)
Bonus tip: If you use a Kindle, you can copy and paste your Kindle highlights from your Kindle account page and then format them to look like book notes (it’s a huge time saver!).
Show contacts that you’re paying attention by congratulating them on career milestones. Use Newsle to keep tabs on what’s going on in your contacts’ lives (or set up Google GOOG +0.82% Alerts for your closest contacts). When they get a new job, give a great presentation, or publish an article on a major website, send them a quick note to congratulate them on their milestones and tell them that you admire the work they are doing.
But remember to be specific! Telling your contact exactly why you liked his or her article or what part of the conference speech you saw online really stuck out to you will make your message much more memorable than a simple “congrats.”
Setting Yourself Up for Success: Track & Schedule
Keeping in Touch: Adding Value to the Relationship
Share Favorite Articles
Give the Run-Down of a Good Book
Give Them a Pat on the Back